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Wednesday, August 22 • 11:45 - 12:15
When a game becomes a brand universe

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Subway Surfers is not just a game. Like the role model Angry Birds, the IP is the centre of an all-round marketing strategy, which includes YouTube series, toys and fashion, and can be linked with other IPs in cross-branding strategies. But how do you turn a game into a universe, which games are suitable and what are the points where interested industries could come in?

avatar for Mathias Gredal Nørvig

Mathias Gredal Nørvig

Passion is inevitable at SYBO. Subway Surfers continues its massive success with 2 billion downloads. And several new titles are coming in 2018 and 2019. Mathias has managed the studio since 2014 and combines the continuous strive for perfectionism with room for quirkiness and snappy... Read More →

Wednesday August 22, 2018 11:45 - 12:15 CEST
Track 4:
Economy and games
Congress-Centrum Nord, Köln, Deutschland