Wednesday, August 22 • 16:30 - 17:15
Let‘s be frank: How much does an influencer cost?

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We let the numbers talk: What defines successful influencer marketing? What levels of reach are significant, how much should an influencer cost, and how do realistic expectations look like? An influencer and two managers chat out of the sewing box.

avatar for Christoph Krachten

Christoph Krachten

Director, United Creators
Christoph Krachten has worked for almost all TV stations in Germany. Already 10 years ago he discovered the moving image on the Internet. As producer and moderator of Clixoom, he is one of Germany's best-known YouTubers. He founded VideoDays, he is one of the founders of Germany's... Read More →
avatar for Mathias Richter

Mathias Richter

Head of Entertainment & Gaming, Studio71
Mathias Richter has been in the digital industry for almost 10 years, first with the Clubcommission Berlin and later on in the online segment of Tagesspiegel/zitty and then Twitter Germany at Urban Media. While there, he became one of the first German employees of the platform to... Read More →
avatar for Mats Thiesen

Mats Thiesen

Youtuber, El Margo
avatar for Simon Will

Simon Will

Youtuber, funk

Wednesday August 22, 2018 16:30 - 17:15
Track 4:
Economy and games
Congress-Centrum Nord, Köln, Deutschland